The concept of The Beards is simple – a rock band that exclusively perform songs about just one subject: Beards. Forming in 2005 to play just one show in their hometown of Adelaide, South Australia, the band quickly realised that their unique concept was in hot demand. With the release of their self-titled debut album, and follow-up album Beards Beards Beards, The Beards began a relentless touring crusade to spread their pro-beard message, playing sold-out shows across Australia, festival appearances including Big Day Out, Falls Festival and Woodford Folk Festival, and of course their now legendary appearance at the 2009 World Beard and Moustache Championships in Anchorage, Alaska. A cult following was quickly and firmly established, and the release of their 3rd LP Having a Beard Is The New Not Having a Beard in 2011 propelled the band even further into the spotlight. The album was nominated for an ARIA award, and lead single You Should Consider Having Sex With a Bearded Man cracked Triple J’s Hottest 100, as well as being nominated for one of the nation’s top songwriting awards, the APRA Song Of The Year. With international attention growing rapidly, the band headed overseas, showcasing at SXSW in Austin Texas and Canadian Music Week in Toronto, before heading to Europe where they have drawn capacity crowds across the UK, Ireland, Germany, Denmark and The Netherlands. With their filmclips now having amassed over 5 million views on YouTube, and their latest release, 2014′s The Beard Album, being described by the band as “our beardiest album yet”, The Beards continue in their ceaseless journey to make the world a more beard-friendly place. Bearded men, put down those trimmers – the Beard Revolution has come.